need to retool and refocus the site temporarily so it's easier to understand. slogan: "we are a free pickaprof"
focus on professors commenting, rating, comment rating
clean up the goddamn gui for this purpose
we can crosscheck profs against departments; maybe even keep the basic search ('search for professors who teach chem 11') 
emphasize this information will remain free
force user registration to access extensive data  (you can see that comments/prof exists, but gotta login/reg with email to see)
look into cost of advertising in DTH